Link Strategy

Webmaster's linking strategy to help with website search engine rankings


Free linking strategy guide and top search engine ranking

Improve Link Popularity


- The most popular way to acheive top search engine rankings is by so called "off page" optimization which is exchanging links with other webmasters. Links to your website increase your Google Page Rank and popularity of your internet business site. There are certain criteria and tips that you should use while exchanging links with other sites.

#1 - Always make sure that the site you want to link to is indexed with Google. You can check that by typing their domain name(www.example.com) into Google search box. If the site shows in their index then you should check their Page Rank. You could use Google toolbar for free. If the site doesn't exist in their index then I would suggest not to link, unless you trust the owner of the site, or it's an authority website.

#2 - Search engines weight links! For example, if you receive a link from a site that has been online for about 10 years and has Google Page Rank 4, it will be a lot more valuable than a link from a PR5 or even a PR6 site that has been online for only 5 months.

#3 - Link from a webpage with only 5 outband links is more valuable than a link from the same webpage with 10 outband links. Pay attention to number of links on the webpage!

#4 - The higher Google Page Rank of a website linking to you the better popularity of your site and greater Page Rank of your website as well.

#5 - Links from sites with different IPs are more valuable than links from different websites sharing the same IP. NEVER crosslink your own websites! Read Google Webmaster Guide.

#6 - Link from high traffic website sometimes is more beneficial than a link from high PR website without any traffic.

#7 - Use Anchor text in your links! For example, if you sell website templates you would hyperlink the phrase "website templates" to your main website.

#8 - Exchange links with relevant websites. Search engines seem to give better value to a link that is on the webpage with similar topic.


Please also visit these great resource pages:

Seo Tools - Learn about great tools and tips for search engine optimization which is the main key to increased targeted traffic.

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